Built to Accelerate Margin Control, Everywhere

The world’s most connected, purpose built and intelligent sales execution platform to drive margin protection on every channel.

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Aforza Visit Icon 2023
Aforza Visit
Drive perfect store coverage with field-friendly retail execution
Aforza Sell Icon 2023
Aforza Sell
Take control and protect margins by capturing orders with precision across every channel
Aforza Promote Icon 2023
Aforza Promote
Improve trade profitability by giving sellers the power to tailor perfectly priced promotions
Aforza Studio Icon 2023
Aforza Studio
Guarantee promotion compliance, detail brands, recognize gaps & take action

Aforza Visit

Deliver perfect store coverage at the highest value accounts with field-friendly retail execution focused on the right actions to perform, every time

  • Prioritise High Value Customers

  • Efficiently Route Your Field Teams

  • Conduct Flawless Customer Onboarding

  • Control Field Execution with Step-By-Step Merchandising

  • Take Control with End-to-End Performance Visibility

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Aforza Sell

Take control & protect margins by capturing orders with precision across every channel, tailoring commercial programs to customer needs, and providing real-time sales insights

  • Scale Commercial Policies across Every Channel

  • Control Assortments & Pricing by Customer Segment

  • Know the Right Products to Offer Customers

  • Capture Accurate Penny-Perfect Orders, every time

  • Gain Immediate Insight into Sales Performance

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Aforza Promote

Improve trade profitability by giving your sellers the power to tailor customer promotions that are priced to perfection and reliably executed, everywhere

  • Rapidly Design & Launch Customer Promotions

  • Target Promotions to Specific Audiences

  • Manage Budgets & Funds with Confidence

  • Execute Promotions across Channel

  • Validate & Process Claims Confidently

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Aforza Studio

Guarantee promotion compliance, detail your brands to perfection and instantly recognize gaps at the shelf. Aforza Studio automates all of your digital content

  • Guarantee Promotion Compliance

  • Detail Your Brands to Perfection

  • Take Immediate Action on Shelf Intelligence

  • Bring Promotions to Life with Augmented Reality

  • Efficiently Manage Digital Product Data

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Jerry Shedden

Head of On Trade, BrewDog
BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.
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Moritz Hunsdiek

Head of Digital ALCINA
We are very excited to be starting our journey with Aforza to deliver a holistic & future-proof customer relationship management solution that will allow us to stay ahead of the curve and provide exceptional customer experiences.
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Craig Price

Head of Revenue and Margin Growth, Heineken Beverages
Heineken Beverages fully digitized their retail execution, trade promotion and marketing capabilities on a single platform. Just 6-months after implementation, they are seeing game-changing results with a significant increase in sales order basket size.
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Ben Norton

Financial Director & Co-Founder, Tapp'd Cocktails
Tapp'd Cocktails is now able to connect central planning with field execution to ensure their commercial strategy is being executed in the On-Trade. They find the Aforza offline mobile app fast & easy to use with instant feedback into performance.
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Constantinos Andreou

Group Business Systems Manager, Photos Photiades
Photos Photiades introduced a streamlined and data-driven approach to their sales teams, partners and customers that allowed them to better understand consumer behaviour and optimise their approach to maximise revenue.
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Aforza Consumer Goods KPI Index

There has never been a more important time to track, review and understand every aspect of business performance in real-time, which starts by knowing exactly what to measure. Get a copy of the industry's first Consumer Goods KPI Index.
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