Aforza and 4C Announce Strategic Partnership

Designed to Accelerate Sales & Marketing success for Consumer Goods Companies Everywhere

London, Tuesday, March 23rd, 2021 - 4C and Aforza are delighted to announce the launch of an exciting new partnership forged by a joint customer. The combined team is currently engaged with a large brewer (case study coming soon), working to renew its off-trade sales system to introduce new levels of agility, control and visibility.

Kris Lariviere"Many of our customers in the Consumer Goods industry are going through a digital transformation and are looking for guidance, state of the art automation and process support. I am truly excited to partner with the Aforza team, all veterans of Salesforce, to leverage their Consumer Goods Industry Cloud that is native and additive to Salesforce and that connects trade promotion planning, advanced analytics and retail execution with online and offline capabilities."

--Kris Lariviere, Chief Customer Officer, 4C 

Dominic Dinardo - 400x400"We are delighted to be partnering closely with 4C. Aforza is committed to delivering maximum customer satisfaction by partnering with best-in-class companies that provide business and technology consulting services for the Consumer Goods Industry. With the highest number of customer success stories in the entire Salesforce ecosystem, 4C shares the Aforza value of customer success and the desire to become our joint customer's strategic partner for business change."

--Dominic Dinardo, CEO, Aforza

Together, 4C and Aforza bring Consumer Goods companies an abundance of advantages. 

  • 4C boasts an in-depth knowledge of the Salesforce platform, a strong local market presence, knowledge & relationships and a long track record of delivering customer success.

  • Crucially the 4C team possess a detailed understanding of the needs of Consumer Goods Sales and Marketing teams and a pragmatic approach to unlocking rapid value through technology.

  • The Aforza Consumer Goods suite of applications, built on the Salesforce platform, is helping Consumer Goods companies everywhere to sell more efficiently and effectively. 

  • Uniquely, the Aforza applications connect Trade Promotion Management to Retail Execution in real-time. Aforza gathers critical sales intelligence from the front-line, segments customers with flexible rules that grow revenue, greatly improves sales execution (both online and offline) and provides a five-fold improvement in trade promotion effectiveness.

About 4C

4C helps companies unlock commercial value and achieve business transformation by consistently putting the company’s customer first. It offers unrivalled expertise in best-of-breed advisory and implementation services centred around Salesforce and its ecosystem. 4C provides thought leadership via a centre of excellence in the domains of Quote-to-Cash (CPQ & Billing), Customer360 (including MuleSoft, Einstein & Tableau), e-Commerce, Field Service and the DocuSign Agreement Cloud.

4C is passionate about client success and takes the time to understand its clients’ challenges, forging long-term relationships with them. 4C leverages local relevant industry knowledge and capabilities to deliver EMEA and local projects across a wide range of industries: manufacturing, financial services, hi-tech and non-profit, for midsized companies all the way up to enterprise businesses. Established in 1997, 4C is headquartered in Belgium with offices spanning the UK, France, Nordics, the Netherlands and the Middle East.

About Aforza

Every selling moment matters. This is why Aforza provides a suite of mobile and cloud-based applications that allow Consumer Goods companies to master every selling moment with sophisticated product mixes tuned to the needs of diverse local markets.

How? By delivering hyper-agile sales intelligence and execution, Aforza transforms the entire planning and retail execution process.

Allowing companies to maximize the effectiveness of every visit, improve the accuracy of every delivery, achieve penny-perfect pricing across every channel and optimize their strategy for every customer.

Delivered as one complete end-to-end solution that connects planning to execution, the Aforza Consumer Goods Cloud is built on trusted cloud computing platforms from and Google and is available on the Salesforce AppExchange, Apple AppStore and Google Play Store.

Media Contacts


Jessica Stern, Senior Marketing Manager 



Tim Knight, SVP, Marketing


Interested to See More?

Watch this demo and learn how the Aforza omni-channel approach to Promotions and Sales means that Consumer Goods companies can execute more efficiently and effectively than ever before, accelerating your Digital Transformation and boosting sales by 5-10%.